OUR STORY
Highrise Benchmarks
Jan. 2025
The Text
Two friends. Two journeys. Somehow, one shared vision.
May 2025
The Prototype
Our first stab. The beginning of what could be and a reminder of how much there was to learn.
Sept. 2025
The Brand
Highrise got its name, its look and its line: Fuel your morning. Recover your evening.
Feb. 2026
The Perfect Bar
A year and change in, we finally got it right.
March 2026
The Inspection
Passed inspection, so the kitchen was ready to make it for real.
May 2026
Social Proof
With a proud product in hand, we hit the streets. New York City. New Jersey. New feedback on our protein bars.
June 2026
The Product
The packaging finally arrived in the mail. Our vision started coming to life in real-time.
Aug. 2026
First Gym
In the summer of 2026, Highrise Food Co. secured its first fitness account.
Aug. 2026
First Coffee Shop
Highrise also secured its first coffee shop, and began sourcing coffee beans directly from Bond St. Coffee and Goods.
Nov. 2026
Preorders Open
Preorders went live on Nov. 8, 2026.
Swipe or use the arrows. Dots jump to a moment.
Fuel your morning. Recover your evening. Eat Highrise.
Sample 6-PackTHE COFOUNDERS
Founder Spotlight
Tap a cofounder to read more.
Kristian's story
Kristian Winfield
Chief Executive Officer, President
When mom opted-out of paying for off-campus housing during my sophomore year at Hampton University, I was forced to opt into life as an entrepreneur, hustling fried fish sandwiches to anyone who would buy. And as I lost 70 pounds after the great inflation that was the COVID-19 pandemic, I felt that entrepreneurial spirit burn inside me once more. Little did I know my best friend shared the same fire.
I cover the Knicks as a full-time beat writer for the New York Daily News. I have more than a decade’s worth of high-level NBA journalism experience. But nothing has been as fulfilling as creating a product with my bare hands — then watching the nod of approval as the customer takes the first bite.
We founded Highrise to bridge the gap, not just between morning and nighttime fuel, but between tastes good and good for you.
Philippians 4:13
Samori's story
Samori Toure
Chief Operating Officer, Vice President
Born and raised in Brooklyn, I bring a background in law, public policy, and strategic leadership to Highrise. After years of working at the intersection of government, community, and advocacy, I was inspired to build something of my own.
Rooted in my personal wellness journey and a shared vision with my lifelong friend Kris, we founded Highrise to reimagine healthy snacking through bold flavors, functional nutrition, and a more balanced approach to everyday living.
“Be patient with the results, but disciplined in your actions.”
